The Chinese technology giant has revealed three brand brand brand brand brand new dating apps within the last couple of months.
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Tencent (OTC:TCEHY) guidelines China’s mobile texting market with WeChat, which acts 1.15 billion month-to-month active users (MAUs). Its ecosystem of more than a million “mini programs” allows users to search, purchase meals, play games, hail trips, make re re re re payments, and much more — all without ever making the software.
Meanwhile, Momo (NASDAQ:MOMO) may be the top internet dating platform in Asia. Its namesake application started off as a social network application|networking that is social}, but gradually developed right into a platform for internet dating and live videos.
Momo’s smaller application, Tantan, is actually a Chinese clone of Match Group’s Tinder. Momo’s core software had 114.1 million MAUs last quarter, and 13.4 million of them purchased digital gift ideas or enrolled in premium online dating services on Momo and Tantan.
Image supply: Getty Pictures.
Both of these businesses generally speaking are not considered rivals, but Tencent recently established three torpedoes at Momo: an anonymous video clip dating app called Maohu (“Catcall”), a Tinder-like application called Qingliao (“Light Chat”), and a reboot of their Pengyou (“Friends”) app as a myspace and facebook having an dating feature that is opt-in.
What’s Tencent up to?
WeChat’s MAUs expanded 6% yearly final quarter, but it is just a matter of minutes before this ubiquitous “super software” runs out of space to cultivate in Asia. Meanwhile, Gen rivals that are z-oriented ByteDance’s TikTok and Bilibili are attracting younger users, while WeChat seems shackled to its reputation being an software for older users.
A study that is recent research firm Jiguang unearthed that simply 15% of Chinese users created posted day-to-day updates on WeChat, compared to 57% of users created. That is similar to the generation gap between Twitter and Instagram in Western markets, where parents saturated the former and teens that are sent toward the latter. WeChat is also commonly considered a “work software,” since supervisors put it to use to help keep monitoring of their workers.
in other words, Tencent requires new methods to achieve more youthful users, and Momo’s streak of double-digit income development shows that online dating sites is nevertheless a market that is fertile.
Meet Maohu, Qingliao, and Pengyou
Maohu, which established within the summer time, lets users talk anonymously with strangers while donning masks that are digital. Male users can wear the mask for at the most 5 minutes, while feminine users can wear a mask indefinitely. When a individual eliminates his / her mask, beauty filters are used immediately into the video that is live.
Qingliao, that has been introduced in belated November, resembles Momo’s Tantan and Match’s Tinder, but does not follow the swiping mechanic of these two apps. Alternatively, it just provides two alternatives regarding the side that is right of profile — anyone to “like” it, and another to dismiss it.
Its primary web page shows a carousel of prospective matches, and users can scroll right down to see information that is additional a individual’s career, academic back ground, hobbies, location, and social media marketing postings. The matches are refreshed every 18 hours. The software is being tested on an invite-only foundation.
Image supply: Getty Pictures.
Pengyou, that has been relaunched in mid-December, can be an updated type of an adult networking that is social that ended up being discontinued. This new application resembles Instagram featuring its principal feed of solitary pictures, however it splits its feed into three groups — buddies, peers, and individuals whom reside in the exact exact exact exact exact same town.
Users want to validate their identities with individual qualifications, and additionally they can opt-in for dating matches. This approach that is subtle much like Twitter’s opt-in strategy with Twitter Dating. Like Qingliao, Pengyou remains being tested for an invite-only foundation.
Should Momo worry?
Tencent plainly wants to leverage the potency of its WeChat and QQ ecosystems to achieve fresh footholds into the online market that is dating. This may be bad news for Momo, which struggled with decelerating development in MAUs and revenue throughout the previous 12 months: